House of Cards

The House of Cards is a symbol that can be immediately understood by visitors from anywhere in the world. Everyone recognises it and associates it with many images.
The House of Cards is a landmark, an architectural work of art that can be a tourist attraction in itself. It will increase the number of visitors as it is visually exciting, the tallest House of Cards in the world. It fits well with a number of concepts: community, sustainable, playful, likeable, instantly recognisable and thought-provoking symbol.
The House of Cards symbolises playfulness, experimentation and courage. At the same time, it immediately brings to mind fragility and uncertainty. By creating the largest House of Cards in the world, it conveys the message that we have come very far and very high, but the structure we have built is fragile. Building on it is not impossible, but it requires responsible and thoughtful steps to build on what we have already achieved.
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